Article originally published on August 11, 2008, in the St. Louis Post-Dispatch
By Gail Pennington
For almost a year, public service announcements have cautioned: “Some TVs need an upgrade to get digital. You could even lose your signal. Get the facts.” The informational campaign has been so extensive, including radio and cable spots, on-screen crawls and newscast segments, that some viewers complain about sky-is-falling overkill.
But St. Louisans who still get TV via antenna either aren’t listening or aren’t rushing to act. If the switch took place today, 14.68 percent of St. Louis area households — or about 182,674 homes — would lose all television reception, Nielsen says. And an additional 16.1 percent, or 202,957 homes, would lose the signal on at least one set. More than 30 percent of St. Louis area homes, or 385,631, are unprepared in some way.
To view the entire article, visit stltoday.com.
